Your business needs to look its best. Let’s create great content.
I love working with other small businesses! We’ll collaborate to build your marketing library with critical images for advertising and social media. Or document the next chapter in your story: moving to a new space, adding staff, or launching a new product line. Check out what I’ve done for some other super-cool local businesses.
“It’s important to understand the strategic reasons for images in order to attract the right kind of clients and customers.
Ian’s strategy session before the shoot really clarified our goals. We were collaborators during the whole process.”
WHY CONTENT MATTERS
A significant challenge for small businesses is creating quality, fresh online marketing content. Many turn to cellphone photos, stock images, or go without. However, this can really affect sales.
Instead, successful businesses invest in GOOD content.
Customers are more likely to trust and recommend a business with a well-designed website and good social media channels. Both require quality content: photos, videos, and text.
I work with small businesses to create a marketing image library: a set of images that help tell their story and are sized and ready for use in social media, print advertising, and magazine features.
We select important features of the business to highlight: products, retail space, exterior, owner portrait, and so on. They then have excellent photos ready to go for all their marketing materials. Good content is 62% cheaper and 3x more effective that traditional advertising. [Clutch.co]
88% of consumers research online before buying
75% of users judge a business based on its website
“I shared just one sneak peek photo from the shoot, and the compliments poured in like crazy. I couldn’t wait to use these images. Ian nailed it!”
How to get 7 photos from 1
Short answer: Good planning.
Long answer: I always ask, “How do you see using these images?” Then, I might ask if you also need a cropped headshot for a LinkedIn profile? Or a simple background behind a quote? A new banner image for the business Facebook page? Or a backdrop image for a magazine ad?
Whatever the case, you’ll have multiple versions and crops of the same images to use however you need. Which just make your marketing dollars go a lot further.
Want your business to look awesome? Give me a ring.
